THE ART OF BUSINESS COMMUNICATION

The Art of Business Communication authored by Christian Atogho, Anurag Hazarika, and Samikshya Madhukullya, is a comprehensive guide designed to equip Bachelor’s and Master’s students of Global Interfaith University, USA, with the essential skills required for effective communication in professional and multicultural contexts. The book underscores the role of communication as the backbone of successful business practices, while also situating its relevance in today’s interconnected global economy.

Structured thematically, the text explores key dimensions of business communication, including verbal and non-verbal communication, intercultural competence, persuasive writing, digital communication tools, professional etiquette, negotiation strategies, and conflict management. Special emphasis is placed on cross-cultural and interfaith dialogue, aligning with the University’s vision of fostering inclusivity, respect, and collaboration across diverse cultural and professional environments.

Drawing on real-world case studies, interactive exercises, and reflective tasks, the authors balance theory with practice, ensuring that learners not only grasp conceptual frameworks but also apply them to practical scenarios. The book integrates insights from communication studies, management, and intercultural relations, making it multidisciplinary and highly relevant to students aspiring to careers in business, governance, diplomacy, non-profit organizations, and entrepreneurship.

Ultimately, The Art of Business Communication aims to develop confident communicators who can articulate ideas clearly, engage empathetically, and lead effectively in the global workplace. By combining academic rigor with practical guidance, the book serves as both a textbook and a professional handbook, preparing students to navigate the complexities of business communication in a dynamic and diverse world.